Creatives Combined: Distributed marketing content creation for enterprises. CC fulfills the creative potential of brands. We give tools to each stakeholder in the sales process that enable them to deliver the right message, to the right person, at the right time. CC reduces up to 90% of marketing content spending while producing flexible and relevant media. Marketing depends upon delivering the right message, to the right person, at the right time meaning trying to match as many customer segments with specific messages whilst still maintaining coherence.Yet, the resources required for tailoring content,restrict the ability of organizations to target audiences on a granulated level.This creates a tradeoff where brands are forced to balance budgets between creativity and production.We know companies “play safe” and are used to spend 80% of marketing budgets(corresponding to 15.1% of revenue in B2C) in supporting sales while sacrificing creative potential.This means always having a wasteful campaign where brands can never fulfill their sales potential. This needs not to be.Democratizing content creation is necessary to fulfill the potential within brand messaging. We offer an AI based tool that brings creative flexibility to content production saving up to 90% of creation cost without creative tradeoffs and targeting mistakes.

Dette projekt omhandler anvendelse af nedknust beton som tilslag i ny beton. Første skridt er at producere velkarakteriseret genbrugstilslag (RCA) af kendt oprindelse, så alle relevante variable er under kontrol. Derefter vil dette tilslag blive brugt i en række betonblandinger, hvor krybning efterfølgende måles. Forsøgsresultaterne vil blive anvendt til at modificere eksisterende modeller til forudsigelse af krybning, så RCA kan bruges i større omfang end det sker i dag.